The Taste of Rural Britain Award
For the producers shaping the reputation of rural Britain, quality, provenance and commercial success in food and drink.
This award honours the producers shaping the reputation of rural Britain, delivering quality, provenance and commercial success across the food and drink sector.
The Taste of Rural Britain Award is given to a business that doesn’t just make a great product, but materially raises the bar for British rural food and drink.
What judges are looking for
- Quality of the product – recognition, awards, repeat custom, listings.
- Provenance and integrity – supply chain, ingredients, story.
- Commercial performance – revenue growth, distribution gains, export reach.
- Brand – how well the product is told.
- Contribution to rural Britain’s food and drink reputation – both at home and abroad.
Who should enter
Artisan and small-scale producers, mid-market food and drink brands, craft drinks, dairy, meat, baked goods, preserved goods, plant-based, on-farm processors, any UK rural producer.
Entry Tips
- Use specific figures — revenue, %, headcount, acreage, customers served.
- Back claims with evidence: coverage, quotes, accreditations, photos.
- Focus on the last 24 months of performance.
- Read the criteria carefully and answer them directly.
